OPSBA’s first rebrand in 15 years required a full visual identity refresh for an organization representing over 1.3 million public school students across Ontario. The new identity needed to reflect a more modern, people-centred, and collaborative approach to advocacy.

The project included a full brand refresh, templated communication materials, and a redesigned website. The process began with a discovery workshop with key decision makers to align on creative direction, followed by the development of multiple visual identity concepts presented to the Executive Council before arriving at a final direction.

The new identity was launched at OPSBA’s Board of Directors meeting and now supports communications across the organization.