Hi, I'm Andy Kolenberg. I'm an art director and creative lead with over 15 years of experience in visual identity, campaigns, and design systems. I specialize in shaping direction and connecting strategy to execution.

Before anything gets designed, I want to understand what a brand actually needs to say, who it needs to reach, and why it matters. That thinking shapes everything – visuals follow from strategy, not the other way around.

I've worked with clients across a wide range of sectors, from agriculture and government to consumer brands and nonprofits. While the contexts change, the approach doesn't: design that earns its place and does what it’s supposed to. A big part of that is working directly with client teams and other stakeholders to translate complex ideas and industry language into something clear, approachable, and easy to act on.

I lead and support teams of designers, shaping direction, providing feedback, and making sure the work holds together as a system – not just as individual pieces, but as something that can scale and adapt over time.

I'm especially comfortable with modular systems built to flex – identities and campaigns that need to work at every size, across every platform, without losing their punch. Whether it's a logo, a campaign, a website, or a trade show booth, I've designed across pretty much every medium.

Mentoring and developing other designers is core to my approach. I care as much about how the team grows, and how the work evolves over time, as I do about any single output.

Accessibility is a big part of how I work, too. For me, effective design and usable design are the same thing. I’ve led accessibility initiatives in-house and across client work, collaborating with specialists where needed and building those considerations into everyday design decisions.

I'm also a self-confessed pun enthusiast. Not a writer by any stretch, but I've always believed words and visuals work best when they're working together. Finding the moment where the right phrase makes the whole thing click? That's the good stuff. And if there’s room for a well-timed dad joke along the way, even better.

Let's find the story and make it look like it means it.