The Ontario Federation of Agriculture launched Home Grown in response to the rapid loss of farmland across the province. The goal was to build awareness and mobilize urban audiences around the importance of preserving Ontario’s agricultural land.

The campaign was developed from the ground up, spanning brand identity, advertising, social media, websites, and event collateral. The work focused on creating a clear, accessible message and a flexible visual system that could support ongoing engagement and adaptation over time.

Since launch, the campaign has driven over 85,000 visitors to the microsite, generated more than 40,000 petition signatures, and maintained strong engagement, with an average visit time of over four minutes.